SME Profitability & Cash Flow Dashboard

Model your unit economics in real-time. Adjust the inputs to see how changes compound into profitability.

Revenue & Costs

Monthly Revenue$50,000

Cost of Goods Sold$20,000

Operating Expenses$15,000

Marketing Spend$5,000

Customer Metrics

New Customers / Month500

Avg Order Value$100

Monthly Repeat Rate (%)30%

Gross Profit

$30,000

60.0% margin

Net Profit

$10,000

20.0% margin

Customer Acquisition Cost

$10

Marketing ÷ New Customers

Estimated LTV

$360

AOV × 30% repeat × 12mo

LTV:CAC Ratio

36.0x

Healthy (3x+ target)

Why this matters

Spending more to acquire a customer only works if the LTV grows in step.

The CDP allows us to automate retention at scale. Here's how the system works behind the scenes.

Predictive Churn Prevention

The CDP monitors behavioral signals (e.g., a drop in platform login frequency or time since last purchase). Before a customer churns, the system automatically triggers a targeted retention campaign.

Contextual Cross-Selling

Because we have unified data, we can predict the 'next best action' for a customer. The CDP triggers highly relevant, automated lifecycle emails to drive the next logical purchase.

Test Your Unit Economics

Test the levers of your unit economics directly. These calculators show how small improvements in retention (LTV) and targeting (CAC) compound into profitability.